Offikart delivers with almost all the cities of PAN INDIA within a guaranteed 7 day delivery, cities in Gujarat like Ahmedabad, Baroda, Surat, Rajkot, Jamnagar, Surendranagar, Morbi, Bhuj, Bhachau, Vadnagar, Gandhinagar, Gandhidham, Vapi, Navsari and many more. Our local thumbs up brand became a billion. Black Cola 2.25 Litre Thumbs Up Cold Drink, Liquid 90/ Bottle. There is about 19mg of caffeine in 200mL of Coca-Cola, 19mg in 200mL Coke Zero, 26mg in 200mL Diet Coke, and 18mg in 200mL Thums Up. Black Cola 750ml Thumbs Up Carbonated Soft Drink, Packaging Size. Homegrown soft drink brand Thums Up has become billion dollar brand in India, the owner of the brand, The Coca-Cola Company, said while reporting its October-December 2021 earnings. Black Cola 1.25 Litre Thumbs Up Cold Drink, Liquid, Packaging. Offikart is located in Ahmedabad provides fastest delivery of Office Stationery, Pantry products, Housekeeping Products, Safety Products, Electronic Products in Gujarat and Other States of India which Includes Maharashtra, Delhi, Rajasthan, Karnataka, Kerala, Tamilnadu, Madhya Pradesh, Andhra Pradesh, Uttar Pradesh, Bihar, Orissa, Punjab, Goa, Bengal, Uttarakhand, Telangana, Assam, Haryana, Manipur, Nagaland, Sikkim, Coca-Cola acquired Thums Up back in 1993 from Ramesh Chauhan’s Parle, along with Limca, Citra, Gold Spot and Maaza. Thums Up gained the top spot of the #1 cola drink in India, but unfortunately, Limca, Gold Spot, and Citra could not see the light of the day.Buy Cheapest Online Office Stationery Supplies, Housekeeping Products, Pantry Products Ahmedabad Gujarat India from OFFIKART Genuine Online Store.īuy Cheapest Online Office Stationery Supplies, Housekeeping Products, Pantry Products in Ahmedabad Gujarat India from Offikart Online Store. The re-entry or revival of the Thums Up brand helped Coke gain significant market share. Revival of Thums Up by Coca-Cola and marketing strategiesĬoca-Cola revived the Thums Up brand in 1997 with a re-engineered tagline “I want my Thunder”.

It was a roller coaster ride for Coke and they soon realized that by killing Thums Up, they had served the market share to Pepsi, quite easily, on the platter. Thums Up was withdrawn after a few months.Ī war of colas broke between Pepsi and Coke after the withdrawal of Thums Up. Varieties Thums Up The original way to Taste The Thunder. For 42 years, this iconic brand has been loved by Indians for its strong taste, signature jingle and larger-than-life campaigns. Gold Spot and Limca were withdrawn in the very first few months itself. Thums Up Taste The Thunder Strong Taste not everyone can handle. Ramesh Chauhan got a hint of this intent through his sources and tried to reason with Coca Cola against doing it but in vain. The company had decided to withdraw (read KILL) Parle’s products from the market. In 1993, Coca-Cola bought Thums Up, Gold Spot, Limca, and Citra from Ramesh Chauhan for $60 Million.Ĭoke reached the numero uno position instantaneously on acquiring the #1 brand Thums Up. Moreover, Parle couldn’t compete with cash-rich Coca Cola in advertising through top Bollywood stars. On seeing the franchise bottlers being converted into Coke manufacturing plants, Ramesh Chauhan decided to call it quits and surrender.

So, while Parle had 80% market share but had only owned 4 bottling plants while other 58 were franchise who were eager to work with foreign brands. Coca Cola was not able to displace the number 1 spot of Thums Up.Ĭoca Cola started poaching the franchise bottlers of Parle. Journey of Thums Up from Parle to Coca-ColaĬoca-Cola thought that Indians would welcome this brand once again after 16 years. For More Interesting updates stay tuned to WanderBi. Up until 1993 when Coca-Cola decided to re-enter the Indian Market post-liberalization of the Indian Economy. Thumbs Up Drink And Straw Challenge Real Or Fake on Wander Birds. Find Address, Contact Number, Reviews and Ratings of. As of now Thums Up had a stronghold on the Indian Cola Market. Get Best Price and Quotations for Thums Up Thumbs Up Carbonated Drinks in Pune from verified vendors. But Pepsi’s entry didn’t deter Parle Thums Up to grow.

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